“In the time it took you read this sentence, 20 million emails have been sent”
Lot of people now a days prefer an email check before any other medium of communication, emails are generation old technique been reconstructed and used in million ways now.
Booking appointments, schedules, sending regards, meeting people etc.
Thousands of mails hit your inbox in a day, but the right content captures the attention of the user.
Content is the soul of the media, but it is also important that you are targeting the right people.
The meaning of the content can only be unravelled by the right audience, only a shopaholic finds discounts tempting. So what we create only matters as long as we know who would it be useful to?
Asking the right question ourselves always directs us to the right path, curiosity is the mother of knowledge.
People value what’s important to them, are you solving their problem? Is your solution helping their cause?
According to sources only 25% mails are opened on an average. Rest remain unopened in the junk, what you think happens to that content that you put so much effort to write down, it is as good as dead.
Appeal is what makes the audience open the mail so the conclusion is PERSONALISATION of content, know what you are offering and will it help the customer. Personalised emails have more response rates then generalised emails, Of course “it takes more to get more”.
Few takes on How to reduce the chance of getting in a Junkie:
Personalisation
Keep them short and crisp
Create the fear of missing out in the email
Introduce yourself always in the mails to build rapport
Explain what’s in it for them
End with a call to action.
Marketing is no longer about the stuff you make but the stories you tell” as said by Seth Godin And we intend to tell our stories to engage our customers so that they have their anecdotes to pass on.